Million Dollar Day

An EXCLUSIVE intensive designed for law firms $1M+ in Annual Revenue

The Premier Strategy Day for High-Performing Law Firms

Don’t

Compete

Absolutely

Dominate

Million Dollar Day is a private experience reserved for 7-, 8- and 9-figure attorneys looking to gain more personal time, secure top talent, and develop a self-managing firm.

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Elevate

Determine where you need to align and integrate with other business units to drive value and create an elevated client experience

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Attract

Boost brand value and establish an infrastructure to attract capital

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Scale

Implement the systems and processes that allow for greater scalability

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Lead

Inspire and lead the change within your practice so everyone feels a shared sense of purpose

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Hire

Streamline your hiring and onboarding process to bring on only top talent (while also avoiding the impact of "The Great Resignation")

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Diversify

Find new market opportunities to meet today’s expanded consumer demands

Attended by 400+ elite legal professionals

Alexander Shunnarah

“It has exceeded all of my expectations The people I've met there and the things I've learned have gone far beyond anything I would've imagined. It's one of the best decisions I've ever made."

Alexander Shunnarah
Jacob Garn

"In order for you to reach your full potential as a lawyer, you need to put an intention into it. You need to focus on it. You know, that's what drew me to Crisp in the first place. Working on the business instead of in the business. The value that that can bring to your employees, to your clients."

Jacob Garn
David Jaklitsch

"My biggest takeaway for Million Dollar Day was the importance of culture and not compromising on maintaining that culture. You have to create a great team based on that culture and, in turn, that team will lead to great results."

David Jaklitsch
Danielle De Smeth

"One of our biggest pain points has been that we feel like we have been making changes, but we haven't been seeing commensurate progress. So, my favorite part of Million Dollar Day was getting validation and reassurance that we're on the right track as well as learning things that will help us move forward at a faster pace."

Danielle De Smeth
Christine Murphy

"My perspective has changed after spending the day with Crisp for Million Dollar Day. I want to take back to my practice the importance of working with a great team and making sure we all have shared goals and are working towards them at all times. I can’t stop thinking about how I'm going to use everything I learned here at Million Dollar Day to make sure that our law firm is the best it can be."

Christine Murphy
Jacob Garn

"In order for you to reach your full potential as a lawyer, you need to put an intention into it. You need to focus on it. You know, that's what drew me to Crisp in the first place. Working on the business instead of in the business. The value that that can bring to your employees, to your clients."

Jacob Garn
David Jaklitsch

"My biggest takeaway for Million Dollar Day was the importance of culture and not compromising on maintaining that culture. You have to create a great team based on that culture and, in turn, that team will lead to great results."

David Jaklitsch
Danielle De Smeth

"One of our biggest pain points has been that we feel like we have been making changes, but we haven't been seeing commensurate progress. So, my favorite part of Million Dollar Day was getting validation and reassurance that we're on the right track as well as learning things that will help us move forward at a faster pace."

Danielle De Smeth
Christine Murphy

"My perspective has changed after spending the day with Crisp for Million Dollar Day. I want to take back to my practice the importance of working with a great team and making sure we all have shared goals and are working towards them at all times. I can’t stop thinking about how I'm going to use everything I learned here at Million Dollar Day to make sure that our law firm is the best it can be."

Christine Murphy

Why Attend Crisp Million Dollar Day?

Navigating the legal industry, especially in an era of unprecedented change, can feel like an isolating journey. When you attend Million Dollar Day, you join a vetted network of legal professionals who share your experiences and ambitions.

We find that today’s legal challenges are best tackled in an environment where you learn from collective successes and failures — and where support is just a conversation away.

Your Million Dollar Day is structured so you focus on the most important growth aspects of your law firm. You get training in critical areas such as operational efficiency, team development and alternative business structures.

This is a day designed to propel your practice through transformative thinking and actionable strategies. It’s also a gateway to a community of achievers, where every discussion can unlock new possibilities for your practice’s growth and efficiency.

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Create scalability
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Attract outside capital
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Provide a lasting legacy

Who’s Right for Crisp Million Dollar Day (and Who Isn’t)

Crisp Million Dollar Day is an exclusive event tailored for law firm owners with a minimum of $1 million in annual revenue.

Since you must be invited to attend, access is strictly limited to law firm owners and business partners. No support staff — such as marketing directors, paralegals, assistants, associates or clerks — can participate.

Also, you must show up prepared to work. The curriculum focuses on future-proofing your practice, which requires you to embrace new methodologies for scalability and efficiency.

Yes, we will challenge your perspective. Yet at the same time, we’ll sharpen your leadership skills and equip you with tools to drive your firm forward in an ever-changing legal landscape. So you’re certain to excel amidst the industry shift.

Please note, this is NOT a marketing day. If you’re looking to scale up your leads or grow your case values, we can certainly help you — just not at this event.

  • Law firm owners generating $1M+ in annual revenue
  • Owners protecting their legacy
  • Owners positioning their practice to capitalize on the changing legal industry
  • Business partners prepared to take massive action

We walk our talk

Crisp

Crisp is an innovative trailblazer in the legal industry. Since 2012, we’ve worked alongside the nation’s fastest-growing and most innovative law firms. The attorneys leading these practices are game-changers at the forefront of this industry shift.

Together, we’ve worked to put them in this position. We took what we learned transforming our industry (while creating massive growth) and gave our elite-level clients the strategies to do the same. Now what we shared with them is available to you.

Just recognize that to capitalize on this industry shift today requires a strong focus on leadership and management, as well as strategies to empower and align your team. Human behavior and the ability to adapt is key to serving clients and others needing legal services in this era of change.

Because you shouldn’t trust a company to grow your business if they can’t do it for themselves.

From $500 to $100M+ in under nine years: We practice what we preach. We’ve used the same strategies we advise for clients to become the fastest-growing company of our kind in the nation. And with over $1 Billion in revenue driven for clients (and counting), we’ve proven repeatedly it’s not a fluke.

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Michael Mogill

Founder + CEO, Crisp

Michael Mogill is the visionary behind America’s #1 law firm growth company, best-selling author of The Game Changing Attorney, host of The Game Changing Attorney Podcast, originator of the largest law firm growth conference on earth, the Game Changers Summit, and the 2023 EY Entrepreneur of the Year®.

Under his guidance, Crisp has become the nation’s #1 law firm growth company, having landed on the Inc. 5000 fastest-growing company’s list the last six years in a row. Crisp has also been named among Atlanta’s fastest-growing private companies for seven years in a row.

Michael’s approach is to take everything he’s learned generating massive growth in his own organization and help the country’s most ambitious law firm owners do the same for theirs.

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Jessica Mogill

Head of Coaching Strategy

On paper, Jessica is an industrial engineer and she started her career as an engineer in steel-toed boots and a hard hat.

She entered Crisp on the ground floor back in 2014. What was originally intended to be a 30-day advisory role to implement processes and structures quickly turned into a long-term gig. Jessica soon contributed to Crisp’s first seven-figure revenue year and hasn’t looked back since.

As Head of Coaching Strategy at Crisp, she leverages her expertise and unique abilities to grow our team from 4 to over 140 team members, achieve a 1500% growth rate, and land in the Top 10% of the Inc. 500 list of America's fastest-growing private companies six years in a row.

10 Sold Out Million Dollar Day Events.
$1 Billion Dollars of Impact.

Feb 1
2024

Sold Out

Dec 7
2023

Sold Out

Aug 24
2023

Sold Out

Jul 27
2023

Sold Out

May 18
2023

Sold Out

Mar 23
2023

Sold Out

Dec 15
2022

Sold Out

Jun 3
2022

Sold Out

Apr 22
2022

Sold Out

Mar 11
2022

Sold Out

What you will get

When you join us in Atlanta at the Crisp Training Center, you’ll meet a community of like-minded attorneys all focused on re-positioning their firms to thrive in today’s new legal landscape.

This isn’t the kind of training where you just sit back and listen. It’s an immersive experience with hands-on exercises to provide you with actionable tools and tactics you can implement in your firm immediately.

You get the exact strategies you need to push the shifting legal climate in your favor.

offer
Reserved seat

Reserved seat for you

Attorneys re-positioning

A community of focused attorneys re-positioning their firms to thrive

Gift

One-of-a-kind Million Dollar Day gift

Business partner

Reserved seat for your business partner

Immersive

An immersive, hands-on experience

Exclusive Million Dollar

Exclusive Million Dollar Day workbook

Pre-event party

Access to the pre-event party the night before at an elite Atlanta venue

Actionable

Actionable tools and tactics you can implement immediately

Deluxe breakfast service

Deluxe breakfast service

Unlimited networking

Unlimited networking with the nation's most ambitious law firm owners

Strategies

Exact strategies you need to push the changing legal climate in your favor

Deluxe lunch service

Deluxe lunch service

Request an Invitation

Due to the intimate nature of the workshop, the event is limited to 50 firms and is by invitation only. In order to reserve a spot for your firm, please request an invitation below.

$1,000,000 Guarantee

"If you don't feel you received $1 million worth of actionable strategies to grow your law firm at the Million Dollar Day, let me know at the end of the day.

I'll personally give you a full refund."

— Michael Mogill, Crisp Founder & CEO

Spend a Day in the
Crisp Training Center

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Investing in the future

After nearly a decade of rapid team growth and increases in revenue, Crisp invested in a new office worthy of the team inside. At its peak, over 200 people were involved in the ambitious 14-month construction process, moving the Crisp HQ from a 4,000 square foot building to 50,000.

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Training Center

Of the 50,000 square feet, 20,000 were reserved for a state-of-the-art Training Center where Crisp Coach workshops are held. The massive training center can accommodate up to 250 people, featuring modular walls that can divide the space into three rooms — allowing for multiple training sessions to be held simultaneously.

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Roopal Luhana

"To scale your impact, you must scale your law firm. Crisp shows you how to do it."

Roopal Luhana
Digger Earles

"The workshops we attend are the single best events that we participate in. I can't tell you how much we've benefitted from them. When you put that many people in a room who do the same type of work, ideas tend to flow, and good things come of it."

Digger Earles
Sara Williams

"It will absolutely help you scale your law firm. All I can tell you is sign up. Fill out the form. If you have the opportunity, you would be doing yourself a disservice by not coming."

Sara Williams
Joshua Brumley

"If I had to put Million Dollar Day into three words, it would be "next year mindset." There was, at first, an aversion to networking with attorneys from different states, but after talking with them, it was incredible the amount of education I got. That alone was worth the weight of flying out here from Seattle. I am excited to tell all the attorneys that I'm aware of back home. Million Dollar Day is the most important thing I've done all year."

Joshua Brumley
Roopal Luhana

"To scale your impact, you must scale your law firm. Crisp shows you how to do it."

Roopal Luhana
Digger Earles

"The workshops we attend are the single best events that we participate in. I can't tell you how much we've benefitted from them. When you put that many people in a room who do the same type of work, ideas tend to flow, and good things come of it."

Digger Earles
Sara Williams

"It will absolutely help you scale your law firm. All I can tell you is sign up. Fill out the form. If you have the opportunity, you would be doing yourself a disservice by not coming."

Sara Williams
Joshua Brumley

"If I had to put Million Dollar Day into three words, it would be "next year mindset." There was, at first, an aversion to networking with attorneys from different states, but after talking with them, it was incredible the amount of education I got. That alone was worth the weight of flying out here from Seattle. I am excited to tell all the attorneys that I'm aware of back home. Million Dollar Day is the most important thing I've done all year."

Joshua Brumley

FAQs

What is the Million Dollar Day?

The Million Dollar Day is an intensive, hands-on crash course created to spark explosive growth in your law firm.

This immersive experience will help you unlock unprecedented growth in your law firm.

Michael Mogill and his team will help you zero in on your most impactful business goals, identify what’s holding your firm back from achieving them, and equip you with actionable strategies to accelerate your growth and turn your vision into reality.

The Million Dollar Day is designed to be the most comprehensive and impactful one-day legal event you have ever attended.

We guarantee you'll walk away with at least $1,000,000 worth of actionable insights to spark explosive growth in your law firm — or your money back.

What will I get from the Million Dollar Day?

At the Million Dollar Day, you’ll spend one day learning from the #1 law firm growth company in the nation. The intimate environment and hands-on exercises will equip you with actionable tools and tactics you can implement immediately in your firm. We’ll take a deep dive into what works and doesn’t work to grow a law firm.

  • Refresh and reimagine your marketing strategy to leverage your law firm’s message to its fullest potential.
  • Learn how to effectively target your ideal client on the digital channels where they spend the most time and attention.
  • Harness the power of social media to make meaningful connections and become best known in your market.
  • Get proven tools and tactics to leverage your existing team to their full capability — and overhaul your hiring and onboarding process to bring on only the best new team members.
  • Strategize the most impactful ways to spend your time and energy as a leader.
  • Lay out the business infrastructure, systems, and processes you need to scale your law firm into a market-dominating powerhouse.
  • Focus your goal-setting, establish accountability, and commit to actionable strategies to actually achieve the lofty goals you’ve set for 2023 and beyond.
  • Surround yourself with like-minded attorneys all focused on one thing: becoming the best they can be, growing their law firms to new heights, and making a bigger impact on the industry.
Who is the Million Dollar Day for?

If your firm is currently earning $1,000,000+ in revenue each year, the Million Dollar Day is for you.

This event is for the killers, the hungry go-getters, the law firm owners who are entrepreneurs at heart looking to take their law firm to the next level.

If you are tired of resting on your laurels and are looking to learn the business strategies of the nation's fastest-growing law firms, why they're succeeding, and why you're not — reserve your seat today.

Who is the Million Dollar Day NOT for?

The Million Dollar Day is NOT for law firm owners that are looking to make small, incremental changes or for those who prefer to play small and grow slowly (if at all).

If you feel like you've "made it" and your law firm has peaked, stay home.

This event is NOT for the law firm owner who has no desire to treat their law firm like a business, who is not committed to taking massive action, or who does not want to grow their law firm to 7- and 8-figures in revenue.

Am I going to be sold to this entire event?

No.

At the Million Dollar Day, we will give you all the tools you need to level up your own marketing, grow as an influential leader, create a culture of success in your organization, align and empower your team, and grow your law firm to new heights.

These are our areas of expertise because we provide legal marketing services and the industry’s top coaching & workshop programs to the nation’s fastest-growing law firms and have seen them work firsthand. Everything we will share with you are things we do for our clients.

We can do them for you too, but the Million Dollar Day is designed to pull back the veil and empower you to make these transformational changes for yourself — should you choose to accept the challenge.

Should I bring a guest to the Million Dollar Day?

The Million Dollar Day is intended for law firm owners only. If there is another equity partner in the law firm that you would consider to be the most important person in the business, you should bring them.

How is the Million Dollar Day different than the Game Changers Summit?

The two events serve very different purposes — but complement each other well.

The Million Dollar Day is a tactical, working workshop designed for the entrepreneurial-minded attorney who is looking to gain over a million dollars worth of actionable law firm growth insights in the shortest time possible.

The Game Changers Summit provided a two-day, inspirational experience where attorneys gained exposure to modern visionaries to help them improve as a goal-focused individual, a first-rate practitioner of the law, and a market-leading business owner.

Attending both is the only way to combine a short-term crash course in marketing and business strategies to grow your firm with a holistic summit covering personal development and the future of the legal landscape.